Drew Barrymore x Grove
With a special focus on sustainability and upcycling, The Setting was hired to design and Produce Grove x Drew Barrymore’s Fresh Horizons product launch.
We focused on highlighting organic materials while partnering with like minded brands such as Terrain, Audrey in the Garden and Helle Mardahl to source handmade vessels, florals and materials for our product display. The event was held at Members Only club Zero Bond for 100 VIP guests and Drew herself. Playing with the collection’s palette, The Setting chose unique shapes and characteristics from the collection with an earthy floral display infused with pops of brightness using orchids and supplemental toned branches throughout the space. All florals were gifted to attendees as well as all display elements used to create the overall ambiance. Drew’s speech focused on small steps to improve our world and this has become the foundational practice for The Setting’s event production going forward. This was by far our most successful and special event to date. It also felt truly aligned with our brand values and we look forward to carrying these practices forward in our future projects.
