The Setting worked with The Scope to create their online shoppable platform, develop social media strategies and content, connect the founder with press, and plan their debut into the bespoke furniture and functional art industry.
In creating The Scope’s website and managing their social media, we curated original and inspirational content with muted color themes to establish a consistent and natural flow. Their online platform showcases their exclusive collection of luxury furnishings and decor as well as the emerging and established designers behind the pieces. To keep engaged with social audiences, we posted regular stories about the products, press, and designer pairings for customers to have a true understanding of The Scope and its collection. We also connected with press for features in publications including Vogue and WWD.
In celebration of their launch, we organized a cocktail party at Cafe Clover. Guests entered through an intimate lounge area with low top tables and tapered candles, which led to the larger dining area with bistro tables set with tea light candles and fresh white blooms. The venue showcased accent pieces from founding designers including Farrah Sit and Konekt candle holders, Gentner bud vases, Slask object coasters, and ceramics by Eny Lee Parker. Industry tastemakers, friends of the brand, and media enjoyed the signature Scope cocktail with light bites served throughout the evening. Upon departure, they were gifted with a custom tote bag containing a $100 gift card, thank you note from founder Alicia Brunker, and palo santo bundled together with gold twine.